What I’ve Learning about Blogging after my First Quarter
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My blog journey has been a somewhat slow one. I’ve had been blogging for quite a few years, pretty much as a hobby. But, earlier this year I made the decision to ramp it up, rebrand, and expand it. I did that in late March and now that the first quarter since that time has passed, I thought I’d fill you all in on a few things I’ve learned so far.
Reason and Purpose
Your reason and the purpose for blogging must be clear in your mind before you start the blog process. If you blog because you enjoy writing, that is a fantastic reason…. but, it may not get you anywhere. What I’ve found, almost the hard way, is that you need to offer your readers something of value, or, you’ll never see them again. The interwebz are a mighty big thing, and blogs are a dime a dozen, so, if your visitors feel that stopping on your blog was a waste of time, they’ll move right on to the next one. Your blog needs to really stand out and provide them with an item or information that will solve their problem or answer their question. If your reason for blogging is to make money, either by selling something or through passive income, then, you must put in the time and effort required to achieve your goals.
Blogging is a LOT of Work
If your blog is intended to be a money maker, then, it’s a business. Treat it like one. I don’t know of any business that magically makes money with no effort, and blogging is no different. Admittedly, I was a bit surprised at the amount of time it actually takes to maintain a blog, especially for someone like me that works a full-time 9-5 job. Many times I do work on my blog while at my job, but I’m fortunate that I have the freedom in my job to be able to do that. After I get home though, I’m juggling dinner, housekeeping, laundry, and caring for my 23-year old autistic nephew. And, I’ve got to squeeze in blog work: writing and editing posts, creating graphics, marketing, creating digital content for sale, creating freebies for sales funnels, ad and site maintenance, and much, much more. Consequently, it’s never ending. So, be prepared for a lot of work.
A Learning Curve
One great advantage to blogging – you’ll learn a LOT. Graphic design, writing skills, SEO (search engine optimization), advertising and marketing, internal and external linking, web design and hosting, e-commerce, so it can all be incredibly overwhelming! But, if you plan carefully and research everything, it can be done! AND, it can be loads of fun!
Blogging Tips and Suggestions
- Plan, plan, plan, plan, plan…. I cannot possibly stress that enough. Plan every aspect of your process and stick to your plan!
- Create a daily/weekly schedule to keep yourself on track. Use my FREE blog planner!
- Research! Learn everything you can about the blog process.
- Be clear about your purpose and what you want to blog about and what you’re going to offer your readers.
- Create a brand that covers your entire blog. You want that brand to express you and your personality, and express your blog’s purpose. Again… research and planning will serve you best!
- Connect with other bloggers. Learn from them and take advantage of their friendship and support. And remember, you can give that friendship and support back to a new blogger in the future! Join blogger Facebook groups.. they are invaluable!
- Don’t expect instant results. It takes a bit to gain readers and interest so try not to be discouraged. Stick with it and it will work out!
- Market yourself in every way possible. Build an email list and promote yourself on social media. I chose four (Pinterest, Instagram, Facebook, and Twitter). It might be best to choose 3-4 and concentrate on those, rather than trying to cover a ton of different social media accounts.
- Invest in good blogging tools to help you along the way. E-mail marketing, graphic design, web hosting, social media marketing aids. Many are free, but if you have to pay, they’re well worth it.
I am absolutely not sorry that I made the decision to up my blogging game. Not one bit. From the learning aspect alone, it’s been well worth it. Though my results are a bit slow, my blog presence is growing and I’m very proud of that. It’s like algebra: hard work + good working tools = success. You can’t go wrong with that equation. Bottom line: we all want success, right?
So what is your blogging journey? Let me know!
Have a FABULOUS day!!