Exactly How to Plan Blog Content
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Good blog content is the key to a successful blog. You need to provide a solution to a problem your readers have. Simple as that. That’s how you attract and then retain readers. But, how do you plan that blog content? You need a good schedule to keep yourself on track.
There are many ways to create a great schedule and choose your blog content. Some bloggers have an electronic planner they use. They may access it on an iPad or tablet, or on their phone. I’m more “old-school”. I like a paper planner. In this case, I print calendar pages three months at a time and plan my posts using them. Let me explain further.
Generally, I plan no more than three months at a time. Any farther out, and I start getting overwhelmed. I take those three months and look ahead at what might be coming up. Is there a holiday coming up? A season change? Do you have any significant life events coming up? First I add those to the calendar. I’m a lifestyle blogger, so I have a lot of topics that I can cover. I post on Mondays and Fridays, so I create posts based those holidays, seasons, or life events.
In my example here, the months I’m planning are October, November, and December. I’ve marked each month with any holidays or special days. For October, I’ve got posts planned that primarily pertain to Halloween and Autumn. Some posts are last-minute costume ideas, fun kids party snacks, Halloween decorations for your home, and clever Halloween couples costumes. November is similar. I have posts planned such as traditional Thanksgiving dinner recipes, old-fashioned pie recipes, how to survive the family get-together on Thanksgiving, and autumn decor that takes you from Halloween to Thanksgiving. Now, the best posts are in December, and a few can even start right after Thanksgiving. Some of them are the best places for black-Friday deals, the hot kids’ toys this season, skip the tech and grab some old-school gifts for your kids, and sharing Christmas traditions. So, use the calendar to your advantage! Start penciling your ideas in on the calendar. Having them laid out right in front of you, you can see when your posts are going to fall with regards to the holidays. This way you can move them around to fit the month if you need to.
If you’re a lifestyle blogger like I am, you can find topics in pretty much anything. As I said before, I use the calendar and holidays to find post topics, but when I don’t I can pretty much blog about what’s happening in my life. Believe me, pretty much everything that’s happening is something your readers can relate to. Make a list of some of those things and keep them as standby ideas. So if you have some weeks in between stuff happening on the calendar, fill in with your standby ideas.
POST PLANNING PAGES
Once I’ve got my ideas set for the next few months, then I take my blog post planning pages and write my post idea and dates on them so I can use them to research all that’s needed for each post. The planning includes a rough idea of what the post is going to be about and any tags or keywords I can come up with initially. I print them in the same color as each calendar month and staple them together. These pages make sure that I don’t miss anything I need for my posts!
Soooo, where did I get these cool post planner pages? Well, they’re part of my blog planner! I designed it to cover everything you might need to be successful in your blogging journey! Read this post where I talk about how important it is to have a blog planner. You NEED a good planner! You can get MY planner HERE for FREE!
Planning your content will just give you a framework for your blog and keep you on track. Hopefully, this post helps you plan your blog post content a little easier. I personally don’t advise planning more than a few months at a time, unless you’re planning a series of posts that are all linked together. Planning too far out can be overwhelming, and God knows we all have enough of that. Plus, just planning for a few months at a time allows for last minute schedule changes and it won’t throw anything off.
We all want our blogs to be successful and want to please our readers. Planning your content will keep those readers happy and coming back. It’s a win-win for everyone!
Are you planning your content now? If yes, how far ahead do you plan? What method do you use to plan? Let me know in the comments! I want to hear from you!
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